Audience Research - Electro

My music video is aimed at people who listen to Bonobo. When researching his fans I discovered the majority of 'likes' he had on Facebook were from 18-14 year olds. See previous post http://elliebuncea2.blogspot.co.uk/2014/03/audience-research-bonobo.html. However, I would say my main target audience is from 17-24 as my friends and I, who are 17, listen to Bonobo and are interested in his music videos. I am focussing on 'young adults'.

After seeing who's Bonobo's fans were on Facebook, I decided to start looking at other artists in the ectro genre who are related to Bonobo.

All artists I looked at had most popular age groups of 18-24 years old. I looked at artist from in and outside of England, including ODESZA, Amtrac, Phaeleh and SBTRKT. See picture below. 

I have also found that typical conventions of electro music videos focus on alcohol, drugs and being in a dream state. Videos are often heavily edited, for example rewinds, with dancing and strobe lights. The videos audience are generally those who go clubbing and drink lots (this is often young adults), it is not gender specific.