Audience Research - Bonobo

I don't think the artist I am using for my music video, Bonobo, has a particular genre but comes under electronic/downtempo. His music has a close connection to drugs, in particular weed, which I noticed looking at his fans comments on YouTube. I also looked at his fans on his Facebook and found a statistic showing that the most popular age group was 18-24 years old. When looking a gig pictures I also noted that the fans are predominately males in the majority of photos. A good friend of mine saw him perform in Oxford and said the majority of people there were "young people with interests in experimental and modern music". He also noted many were males with beards! So if I was to say who my target audience were I would have to say young male adults.