Music Video Research

The Brief: A promotion package for the release of an album, to include a music promo video, together with three following three options:

• A website homepage for the band
• A cover for its release on DVD
• A magazine advertisement for the DVD

Again I looked on-line on www.youtube.com to further my knowledge and inspiration. The three favourite A2 coursework music videos I found were:

-The Streets: ‘Fit But Don’t You Know it’ http://www.youtube.com/watch?v=K3rjif0RCmc

- Adele: ‘Rolling in the Deep’ http://www.youtube.com/watch?v=mfUwNlmWxiM

- Evenings: ‘Friend (lover)’ http://www.youtube.com/watch?v=S1qXh3CO9nM 

These all worked so well together. The costume, characters and locations were all thought out well and fitted perfectly with the song. I also noticed that the editing, in all of them, was really good and made the shots fit into the beat each time. I was really impressed with these and hope if I make a music video they can be at this standard. I have also looked at a selection of real music videos to see what differed and stayed they same. A favourite of mine at the moment is:

     MACKLEMORE & RYAN LEWIS - SAME LOVE feat. MARY LAMBERT 

This is because of the storyline in the video. It followed the life of a homosexual man. It is a very moving video and deals with changing controversial issues and acceptance. 

Another video I like is:

Naughty Boy - La La La ft. Sam Smith

http://www.youtube.com/watch?v=3O1_3zBUKM8

This video is much more abstract to the previous one. 'It revolves around a Bolivian legend, in which a deaf boy who flees from his abusive home discovers that he has the ability of perceiving people's troubles, which he can heal by screaming. The music video deliberately alludes to the story of the Wizard of Oz in an effort to conceal the legend from those unfamiliar with it.'

I think if I was to do a music video I would like it to have a good storyline, like the ones I have shown you, which I would need to think about and plan in advance. This can then be reflected in my chose of costumes, characters, locations, music and shots.