Final Production: Music Video

Dear Moderator,

Welcome to my blog. I have been using this blog to track my journey through my A2 Media Studies course from research, planning, production and the evaluation of my promotion package of Bonobo "Recurring". I hope you enjoying reading it.

Thank you,

Ellie Bunce
Below is my music video.



Ancillary Text - Website

Although the brief was only to create the homepage, I did also go on to make the full website for my artists. View the website I made here: http://elliebunce.wix.com/bonobo


Below are screen captures of each page.

Ancillary Text - DVD

Below is my DVD case for the promotion package of my artist, Bonobo, and the music video I created.

Evaluation - Question One

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question I used directors commentary. I used footage of my music video and those which inspired me to help depict what I was talking about. 

Here are links to all the music videos I referenced:

Caggie Dunlop - "Neverland" https://www.youtube.com/watch?v=8gdm4UfHDR4

Phaeleh - "Tokoi" https://www.youtube.com/watch?v=S7REUtZJRiM

Avicii - "Silhouettes" https://www.youtube.com/watch?v=6VJBBUqr1wM

Chase & Status - "Alive" https://www.youtube.com/watch?v=t9pU9FPz-dk

Chase & Status - "Lost & Not Found" https://www.youtube.com/watch?v=A-w1nmEQ7IM

Phaeleh - "Whistling in the Dark" https://www.youtube.com/watch?v=pAWJvVJoVmg

Recondite - "Harbinger" https://www.youtube.com/watch?v=Nf_59RX8vIw

Bonobo - "Cirrus" https://www.youtube.com/watch?v=WF34N4gJAKE

Macklemore & Ryan Lewis - "Same Love" https://www.youtube.com/watch?v=hlVBg7_08n0

The Neighbourhood - "Sweater Weather" https://www.youtube.com/watch?v=GCdwKhTtNNw

Hozier - "Take Me To Church" https://www.youtube.com/watch?v=MYSVMgRr6pw

Recondite - "Tie In" https://www.youtube.com/watch?v=KKYYAbGpw6A

Peter Gabriel - "Sledgehammer" https://www.youtube.com/watch?v=OJWJE0x7T4Q

Kina Grannis - "In Your Arms" https://www.youtube.com/watch?v=IOu0DuxFAT0

Evaluation - Question Two

How effective is the combination of your main product and ancillary texts?

For this question I have answered with a video of myself which I have uploaded to YouTube - https://www.youtube.com/watch?v=XkfkI56ZvVU

 

For this question I am going to be discussing:

- The effects of Web 2.0 on artists promotion.

- Why I chose to create my website on www.wix.com

- Why I decided to create the whole website rather than just the homepage

- How I focused on Bonobo when creating the website and the links I used

- How I linked the music video, DVD cover and website

- The logo and fonts I used

- The creation of my ancillary text imagery on weavesilk.com

- Why I used green and blue imagery rather than black and white

- How each product promotes one another

 

I hope you enjoy watching it.

Evaluation - Question Three

What have you learnt from your audience feedback?

For this question I asked Cameron Wishart to have an interview with me so we could discuss my music video and ancillary texts in more detail. Cameron is eighteen so fitted into my target audience. He also does art and performing arts so his views about the imagery and acting (in particular) were very valuable to me.
 

Below is my interview:

 

I also created questionnaires which I asked people to complete after showing them my music video and ancillary texts. I have created graphs with this data. The people I asked were predominately in my target audience (17-24 year olds), however, I did also ask those outside this age group too as I was interested in their views.

 

 

I was reassured by my research, before showing people I was really worried about the symbolism and ambiguity of the video because I didn't think many people would understand my ideas. However, I did find that over half of the people I showed thought the symbolism worked and half realised it was a portrayal of someones life. Having said this the ones who did not initially realise it was a depiction of life did realise after viewing the video again. My interviewee Cameron Wishart actually said how he did not understand this until his second viewing as the first time he was focusing on the imagery and editing. However, maybe I could of made this clearer.

 

I also found that  four of the people I showed the video and ancillary texts, didn't think the image on the DVD case and Website completely complimented the video. They suggested I used something more directly linked to the video, for example a screen grab or picture of the girl. Although they did say they liked the image I used and thought it was very creative.